The story of Dragonfly SaaS e-CRM

Back in 2018 our CEO and founder realised that CRM (Customer Retention Management) was often performed by humans using best guess and gut instinct to make CRM strategies and plans. So the concept of the system, an e-CRM tool (Extended Customer Retention Management) first deployed with what basically boiled down to automated emails. Which, believe it or not, some companies still do, even in 2025.

The system, even with it's most basic logic cycles back then, blew industry standards out the water, pushing the typical 3-5% open rates to over 15%. SMS campaigns to 40% and voice calls to 55%. That old system had more effect than the top marketing platforms of the day. But that was only the start.

Quickly realising we had limitations if we only do logical loops and maths, we added AI and ML. Soon after we added push notifications, on site notifications and gamification.

Very quickly e had grown and were a small team, but we were far from finished. The future was to use better systems, more compute power and integrate to systems that sole purpose was to add extra secutiry and mitigate risk for operators.

With an ever increasing demand for AI in marketing, our engine pushed smart technologies and increased the value of site users not just by sales, but by using intelligence to enage them, re-engage them and create multiple opportunities for them to convert and stay on your site. Opening the door to so many possiblities for an operator to glue the multiple facets of managing engagement, risk, ROI and user experience.

As iGaming companies face tougher advertising restrictions globally, in turn, making it harder to increase player numbers, an ever changing sea of legal and restrictive techological problems. Retention became the pivotal factor.

Dragonfly does the hard work, working as the data cruncher and analytics platform driving your users in a one to one relationship. Using multiple layered AI to provide your company with efficient analytics and insights, we have increased marketing efficiency, decreased waste and spending, improved cost of acquisition and helped teams understand where to focus their efforts to optimize effect.

Check out our many modules that allow you to scale your options. Identify early VIP users and long term VIP users, avoid depositor overloading, gamify retention, market to the valued customer, reduce bonus overloads, predict churn and so much more.